Sauder Business School

The University of British Columbia has a business school named Sauder. They organized a speaker series on family business succession.

They were having trouble selling tickets to an event that featured the son of the iconic menswear brand, Harry Rosen. So we decided the people of BC needed to get to know him more intimately. It was truly enlightening to meet and interview Larry Rosen, but most importantly, it was critical we helped sell more tickets.

Which, in the end, turned out to be all of them.